Even companies with access to considerable internal and external data could end up losing market share, if they fail to conduct detailed analyses. One of the proven methods of such analyses is Evalueserve’s 360-degree framework, which provides a complete view of the market, customers, and competitors.
The framework has helped one of our clients achieve 4–6% new sales from competitor churn; find 5–7% cross-selling opportunities; identify 4–5% high-value, likely-to-churn customers; and gain thorough understanding of customer behavior.
