Evalueserve

Improving Cross-Sell Strategies in Retail Banking

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Proper use of customer data can inform effective cross-sell strategies. Discover how a system for generating individualized reports helped a U.S. retail bank improve their customer loyalty and share of wallet.

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Access to customer data is essential for planning a successful cross-sell strategy. In retail banking, lack of access to centralized data creates unique challenges. Evalueserve can help you get more out of your data and support efficient strategic measures in customer interactions such as cross-selling.

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