Adding social listening to your strategic toolkit

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With the advent of social platforms, our opinions and comments are now more powerful than ever – with the possibility of going viral in a few minutes! How can organizations use social platforms more strategically? To shape their strategy, to focus on a particular business segment, customer segment or region? Can social listening be a good indicator to pivot and redesign? Engage better with a particular customer segment?

Read our case study to know more of how we helped a Global IT leader improve its Influencer quotient on the topic of Smart Cities and at the same time build recall through thought leadership initiatives.

Read the Case Study