How marketers at asset management firms should approach automation and analytics to maximize ROI

How efficiency gains of up to 50% are within your reach

CMOs in asset management companies are under intense pressure to increase efficiency. As digital transformation advances, many are turning to automated marketing solutions – but they’re still overwhelmed by their workflow.

In this white paper, we offer advice and examples showing how marketing teams can use automation in three crucial areas:

• Enhance content generation by tightening up content marketing workflows and using automated content generation to cut turnaround times and reduce inefficiency.
• Improve content distribution by building a comprehensive shared repository for marketing materials, data and templates, with standardized automatic content tagging across multiple platforms.
• Unlock analytics to show which messages are truly resonating with readers, helping to shape marketing strategies and align marketing activities with business goals.

Do you want to discuss first hand how we have helped marketers at asset management firms increase efficiency? Schedule a conversation today!