Are you part of the global pharma conversation? Do you have the systems in place to join it? More and more pharmaceutical and healthcare companies are finding the need to actively engage with patients, physicians and key opinion leaders.
This new fact sheet explains the need for a way to actively listen to the online conversation.
Active online listening (AOL) means monitoring traditional and social media channels for information about companies, brands and products. Without comprehensive AOL, companies run the risk of missing critical information and opportunities.