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Dividend stocks are often associated with older investors looking for a regular yield, while young investors target short-term price movements. But does the relentless pursuit of price returns actually work?

In reality, study after study shows that targeting stocks with high dividend growth can be a much more effective investment strategy, particularly over the long term.

In this industry insight paper, we review the evidence for a dividend-focused approach to investment, using comparative examples to show why stocks with higher dividend growth are often a better bet:

  • How individual investors often underperform broader markets
  • Why dividends are such an important part of total returns
  • The difference that high dividend growth makes to total return over the longer term.

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