Mind+Machine: A Decision Model for Optimizing and Implementing Analytics by Marc Vollenweider

About the book

This book takes a close and straightforward look at the reality behind and future of analytics. It debunks common fallacies about data analytics, looking at the reality of big and small data, artificial intelligence, and data lakes. Furthermore, it lays out a methodology that will help decision-makers maximize their return on investment on data analytics by analyzing common use cases..

The fundamental purpose of data analytics is to support decisions with insight. Success emerges when the right decision maker receives the right insight, in the right format, and at the right time. Mind-only analytics, where humans do all of the work is too slow and too costly. Machine-only analytics rarely delivers the insights needed. Mind+machine holds the answers.

Discover the efficient frontier of the mind and the machine with this excellent new guide to analytics in this age of information overload.

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Mind+Machine - Demistifying Data Analytics by Marc Vollenweider
Marc Vollenweider

About the author

Marc Vollenweider is the CEO and co-founder of Evalueserve. As a former partner at McKinsey & Company in Zurich and India, Marc developed a deep interest in the world of data analytics, particularly how human minds and smart machines can successfully complement each other. He saw the potential for companies to enhance productivity, shorten their time-to-market, improve quality, and gain new capabilities by leveraging mind+machine. Marc’s fascination with innovation has led to the establishment of a series of internal ventures at Evalueserve. He is the co-inventor of the digital model of InsightBee, Evalueserve’s new pay-as-you-go research and analytics solution.

Referring to himself as a ‘self-aware nerd’, Marc is well aware of the communication challenges between the technologist nerds and the anti-nerd end users and decision makers in the global economy. With mind+machine, he is trying to bridge this communication gap by demystifying and simplifying the world of data analytics.

For more information about mind+machine visit the Evalueserve website and blog, which contain additional resources, new use case studies, and insights on the topic.

Latest blog articles

Small Data Is Beautiful Too!

Big Data is the buzzword of the moment, but is it crucial for all organisations to invest in big data? Does it always make business sense to do so or are there alternatives that have potendial for much greater ROI?

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Outcome as Value: The Shift to PAYG

Decision makers want their invested resources to produce insights – and still: 99% of all analytics delivered relies on input-based pricing, where input is defined regardless of output. Pay-as-you-go (PAYG) is a logical system to apply to analytics. Read in our blog article why.

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mind+machine™ through the Ring of Knowledge

As data flows through the analytics value chain to be distilled into insight or even knowledge, it passes through several stages. Different stages require a different mix of mind+machine. We have codified the analytics value chain into 8 simple steps.

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More blog posts

Mind+Machine: A Decision Model for Optimizing and Implementing Analytics by Marc Vollenweider is available from the following outlets:

Bulk Purchase Incentive Program

If you want to get the most out of mind+machine for your organization, why not share the ideas within your organization. Your employees will be able to learn about Marc's Use Case Methodology (UCM) and help ensure you get the best ROI from your analytics use cases.

We offer you the chance to get input from Marc himself about how to best apply the UCM via our bulk order incentive plan. To claim your reward, simply purchase the number of books you need and send proof of purchase to marc@evalueserve.com.

10-49 50-99 100-499+
30 Minute call with Marc Vollenweider to discuss the UCM and ask questions about your use cases
1 hour call with Marc Vollenweider to discuss the UCM and ask questions about your use cases
Half day Webinar and Video Conference, including presentation by Marc Vollenweider and workshop to identify real use cases in your business