This book takes a close and straightforward look at the reality behind and future of analytics. It debunks common fallacies about data analytics, looking at the reality of big and small data, artificial intelligence, and data lakes. Furthermore, it lays out a methodology that will help decision-makers maximize their return on investment on data analytics by analyzing common use cases..
The fundamental purpose of data analytics is to support decisions with insight. Success emerges when the right decision maker receives the right insight, in the right format, and at the right time. Mind-only analytics, where humans do all of the work is too slow and too costly. Machine-only analytics rarely delivers the insights needed. Mind+machine holds the answers.
Discover the efficient frontier of the mind and the machine with this excellent new guide to analytics in this age of information overload.Order now
Decision makers want their invested resources to produce insights – and still: 99% of all analytics delivered relies on input-based pricing, where input is defined regardless of output. Pay-as-you-go (PAYG) is a logical system to apply to analytics. Read in our blog article why.
As data flows through the analytics value chain to be distilled into insight or even knowledge, it passes through several stages. Different stages require a different mix of mind+machine. We have codified the analytics value chain into 8 simple steps.
If you want to get the most out of mind+machine for your organization, why not share the ideas within your organization. Your employees will be able to learn about Marc's Use Case Methodology (UCM) and help ensure you get the best ROI from your analytics use cases.
We offer you the chance to get input from Marc himself about how to best apply the UCM via our bulk order incentive plan. To claim your reward, simply purchase the number of books you need and send proof of purchase to firstname.lastname@example.org.
|30 Minute call with Marc Vollenweider to discuss the UCM and ask questions about your use cases||✔|
|1 hour call with Marc Vollenweider to discuss the UCM and ask questions about your use cases||✔|
|Half day Webinar and Video Conference, including presentation by Marc Vollenweider and workshop to identify real use cases in your business||✔|