Building a Competitive Intelligence Program

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Build a CI program that unearths new opportunities and helps you meet new challenges

Companies have relied on competitive intelligence (CI) to overcome key challenges, spot new opportunities, and gain footing against competitors. However, simply implementing a CI platform or tool will not guarantee results. This white paper uncovers how companies can build a robust CI program that pairs the power of technology and services.

What you'll find in this guide:

  • Evaluating your current competitive intelligence program
  • Side-stepping common competitive intelligence pitfalls
  • How to empower your competitive intelligence teams
  • The critical role services play when building a smart CI program